Overview
Concept and Value
Paysto is a ready-made, efficient shared infrastructure created to eliminate barriers to entry into the Russian online commerce market. We offer immediate, legal access to everything necessary for order processing, freeing your team from the need to register and maintain a separate local subsidiary.
Key Advantage: You avoid significant initial investments and operational complexity, concentrating resources solely on your product and marketing.
Purpose
The Paysto infrastructure is optimized for internet sales (B2C and B2B).
You can sell:
- Digital Goods
- Physical Goods
- Services
Important Note: Paysto is not intended for offline commerce.
Key Components
Our platform provides a complete set of legal, financial, and technical components and necessary features:
| Component | Functionality |
|---|---|
| Legal Foundation | Local company (LLC - Limited Liability Company) for conducting operations |
| Payment Processing | Processing payments from individuals and legal entities (cards, SBP, bank transfers) |
| B2C Compliance | Automatic fiscalization for payments from individuals (in compliance with 54-FZ) |
| B2B Compliance | Automated document flow for corporate payments, including Electronic Document Management (EDO) |
| Sales Interface | Ready-made online store, trading platform, or showroom with the capability to connect external sellers |
Model
The diagram presents 2 usage scenarios: 1 - Local storefront; 2 - Request from an external web application.
Operation Mechanism
- Order: The Buyer places an order via your external website/application or our provided online storefront.
- Payment: Payment is processed on the Paysto infrastructure side.
- Reimbursement: Funds are credited to your internal account, from which you receive regular reimbursement to your bank account or card.
Integration: You can use Paysto as a local storefront, create a permanent payment link, or integrate it with your existing business by submitting orders via API or using a ready-made CMS module.
Target Audience
Paysto allows you to conduct business in the local market on behalf of a local company, managing it from anywhere in the world. Our service is ideal for:
- Startups and SMBs (Small and Medium-sized Businesses): Fast testing of business models and assessment of local market potential.
- Large Business: Optimization of operating expenses and reduction of infrastructure risks.
- Any individuals and legal entities looking for a simple solution for conducting online commerce in the Russian Federation.