Comprehensive E-commerce Management
Focus on the full e-commerce cycle: from store launch to financial control.
Paysto offers an integrated set of tools to achieve maximum operational efficiency, compliance, and security. This includes adapted Personal Accounts for Suppliers and Buyers, ready-made trading platforms ("turnkey" and Showroom), and high-conversion payment pages, ensuring transparency and complete control over every transaction. All accounts are adapted for all devices and reliably secured.
Supplier Account
The Account is the management center for revenue and liquidity. It provides round-the-clock remote access to comprehensive financial information: transaction details, cash flow, and necessary accounting documentation. Functions include: management of bank details for operational fund reimbursement, deal creation, creation of payment links for instant sales, external resource setup, payout requests, and staff addition. Participation in disputes allows for minimizing financial risks and controlling cash flow.
Buyer Account
The Account provides the buyer with full control over transactions, reducing risks and increasing seller trust.
Key Account functions:
- 24/7 Access: Round-the-clock access to purchase history.
- Data Management: Adjustment of details for accurate transaction documentation.
- Dispute Resolution: Key functionality — submitting claims and participating in disputes.
Advantages and Extended Functionality
- Automatic Access and Payment Security: The Account is created transparently after the first payment, using the store's email. This ensures that the payment is not lost and prevents dissatisfaction that could lead to chargebacks.
- Cloud Document Archive: Individual access and a cloud solution provide indefinite storage and access to receipts, invoices, and acts at any time, from anywhere in the world, even many years later.
- Confidential Dispute Resolution: The ability to resolve any disputes regarding an order through submitting a claim within the Paysto system, which ensures internal settlement at an early stage and guarantees confidentiality.
- Support Outsourcing: The buyer gains direct access to Paysto's financial service, which acts as a personalized service for resolving all payment and documentation-related issues.
Value for the Seller: This centralized approach is critically important for maintaining compliance and fully adhering to consumer protection legislation, minimizing the seller's financial risks.
Payment Pages
Payment Pages Optimized for Maximum Conversion.
Payment pages are designed for maximum conversion: they contain only critical order information and payment methods. Minimalism and a complete absence of advertising eliminate distractions. This directly impacts the speed of transaction completion, reduces abandonment, and consequently optimizes and increases the platform's revenue.
Adaptation for Payer Categories
Payment pages automatically adapt to different payer categories, considering the specifics of their needs and the difficulties they face.
| Category | Primary Difficulty | Paysto Solution |
|---|---|---|
| Individuals (B2C) | High inertia and distraction during data entry. | Priority given to fast and familiar payment methods (cards, SBP), minimal required fields. |
| Legal Entities and Sole Proprietors (B2B) | Compliance and correct completion of accounting documents. | Correct entry of bank details, automatic generation of invoices, and provision of data for fiscalization. |
| International Payers | Trust, currency conversion, and security of cross-border operations. | Support for global payment systems, display of prices in national currencies (DCC), compliance with PCI DSS standards. |
Result: Thanks to segmentation and adaptation, Paysto minimizes friction at the final stage of order placement, ensuring a smooth experience for every client.
Online Store
Deployment of an Individual "Turnkey" Online Store.
This solution is offered as part of Paysto's Individual Infrastructure and is designed for the rapid launch of a fully functional online store that complies with Russian regulatory standards. We take on all the technical and legal preparation so you can focus on sales.
Key Features and "Turnkey" Setup
- Basis: Installation and fine-tuning based on proven e-commerce platforms: WordPress CMS (with WooCommerce) or OpenCart.
- Localization: Hosting on a national domain (.ru), which increases buyer trust and ensures compliance.
- Hosting and Communication: Provision of space on a shared or isolated server with a dedicated IP address, as well as connection of a mail server and notification server for communication automation.
- Legal Support: Adaptation and placement of necessary legal texts and policies for the website.
- Payment Integration: Connection and setup of a payment gateway, including passing all compliance procedures with the partner bank and final software testing.
- Launch Guarantee: Full setup and testing of order processing and payment acceptance mechanisms to ensure a seamless start.
Advantage: You receive a ready, tested, legally adapted, and financially integrated online store with minimal participation in the technical process.
Showroom
Local Storefront for Your Goods, Services, and Quick Sales Launch.
Providing a showroom allows you to start selling immediately, even without your own online store. The storefront supports the sale of physical and digital goods, as well as services.
Technology Base and Advantages
The trading platform is built on the popular OpenCart CMS. This solution ensures stability, high functionality, and scalability. Advantages of using OpenCart include:
- Flexibility: Broad capabilities for customizing appearance and functionality.
- Reliability: A time-tested platform for e-commerce.
- Ecosystem: Access to a rich set of community-developed modules and integrations.
Product Placement Functionality
The Showroom provides a full set of necessary functions for placing product information: detailed description (text), images, and video content. Optional separation by variants (sizes, colors, etc.) is supported, as well as support for SKUs, including those from different accounting systems.
Order Management
Built-in tools allow for efficient management of order statuses and interaction with buyers (feedback, notifications).
Security and Delegation
Since the Storefront is an isolated component, separated from the main Supplier Account, you can delegate showroom management authority to your employees without granting them access to the main Paysto financial account.
Legalization and Trust
The Storefront is hosted on a national domain, ensuring not only a legal presence of the trading part in Russia but also a high level of buyer trust. This is a key tool for a quick start and fulfilling localization requirements.